Microsoft Advertising → Azure Synapse
AI-first ETL from Microsoft Advertising into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into Azure Synapse
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Microsoft Advertising entities map to Azure Synapse
| Microsoft Advertising entity | Azure Synapse object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Microsoft Advertising to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → Spreadsheets
- Microsoft Advertising → Airtable
- Microsoft Advertising → CSV Files
- Microsoft Advertising → MongoDB
- Microsoft Advertising → Supabase
- Microsoft Advertising → Neon
- Microsoft Advertising → PlanetScale
- Microsoft Advertising → Amazon DynamoDB
- Microsoft Advertising → Looker
- Microsoft Advertising → Looker Studio
- Microsoft Advertising → Microsoft Power BI
- Microsoft Advertising → Tableau
More sources for Azure Synapse
- Braintree → Azure Synapse
- Chargebee → Azure Synapse
- Customer.io → Azure Synapse
- Delighted → Azure Synapse
- Dixa → Azure Synapse
- Facebook Ads → Azure Synapse
- FullStory → Azure Synapse
- GitHub → Azure Synapse
- GitLab → Azure Synapse
- Google Drive → Azure Synapse
- Google Search Console → Azure Synapse
- Harvest → Azure Synapse
Early access
Connect Microsoft Advertising to Azure Synapse the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.