DatriseAI-first ETL

Microsoft Advertising Amazon DynamoDB

AI-first ETL from Microsoft Advertising into Amazon DynamoDB. Governed entities, incremental sync, typed landing tables.

How Datrise loads Microsoft Advertising into Amazon DynamoDB

Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Amazon DynamoDB as an item per source record in a table per entity. Flexible or custom fields land in nested map/list attributes, and timestamps such as created, updated, and status changes are typed as ISO-8601 string or epoch number attributes.

Sync is incremental: Datrise uses PutItem/UpdateItem keyed on a partition key derived from the entity id, so re-runs update only what changed. Partition-key design on the entity id to spread throughput evenly. DynamoDB rewards access-pattern-first key design, so Datrise sets partition/sort keys from your entity ids rather than scan-heavy defaults.

Ideal for serverless apps needing single-digit-millisecond key lookups on CRM data.

Endpoints

Microsoft Advertising: Paid search and audience ads on Microsoft properties.

Amazon DynamoDB: Serverless key-value and document store on AWS.

How Microsoft Advertising entities map to Amazon DynamoDB

Microsoft Advertising entityAmazon DynamoDB objectNotes
campaignsbing_ads_campaignsid PK · custom fields → nested map/list attributes
ad groupsbing_ads_ad_groupsid PK · linked to bing_ads_campaigns
keywordsbing_ads_keywordsid PK · linked to bing_ads_campaigns
spendbing_ads_spendid PK · linked to bing_ads_campaigns

FAQ

How does Datrise handle Microsoft Advertising's custom fields in Amazon DynamoDB?

Flexible values are stored as nested map/list attributes, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Amazon DynamoDB types.

How does the Microsoft Advertising to Amazon DynamoDB sync stay up to date?

It runs incrementally — Datrise uses PutItem/UpdateItem keyed on a partition key derived from the entity id.

Related pipelines

Early access

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