DatriseAI-first ETL

Microsoft Advertising Microsoft Power BI

AI-first ETL from Microsoft Advertising into Microsoft Power BI. Governed entities, incremental sync, typed landing tables.

How Datrise loads Microsoft Advertising into Microsoft Power BI

Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Microsoft Power BI as star-schema-friendly tables for an Import or DirectQuery dataset. Flexible or custom fields land in flattened columns (nested fields expanded), and timestamps such as created, updated, and status changes are typed as date/time columns with a date table.

Sync is incremental: Datrise uses incremental-refresh windows aligned to Power BI's RangeStart/RangeEnd, so re-runs update only what changed. Date-partitioned fact tables matching incremental-refresh policies. Power BI measures and relationships live in the .pbix model, so Datrise keeps the underlying tables stable and star-schema-shaped.

Ideal for Microsoft-stack self-serve reporting.

Endpoints

Microsoft Advertising: Paid search and audience ads on Microsoft properties.

Microsoft Power BI: Microsoft business intelligence with datasets, reports, and semantic models.

How Microsoft Advertising entities map to Microsoft Power BI

Microsoft Advertising entityMicrosoft Power BI objectNotes
campaignsbing_ads_campaignsid PK · custom fields → flattened columns (nested fields expanded)
ad groupsbing_ads_ad_groupsid PK · linked to bing_ads_campaigns
keywordsbing_ads_keywordsid PK · linked to bing_ads_campaigns
spendbing_ads_spendid PK · linked to bing_ads_campaigns

FAQ

How does Datrise handle Microsoft Advertising's custom fields in Microsoft Power BI?

Flexible values are stored as flattened columns (nested fields expanded), so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft Power BI types.

How does the Microsoft Advertising to Microsoft Power BI sync stay up to date?

It runs incrementally — Datrise uses incremental-refresh windows aligned to Power BI's RangeStart/RangeEnd.

Related pipelines

Early access

Connect Microsoft Advertising to Microsoft Power BI the easy way

Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.