DatriseAI-first ETL

Microsoft Advertising Tableau

AI-first ETL from Microsoft Advertising into Tableau. Governed entities, incremental sync, typed landing tables.

How Datrise loads Microsoft Advertising into Tableau

Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Tableau as warehouse tables or a refreshed .hyper extract. Flexible or custom fields land in flattened columns for Tableau fields, and timestamps such as created, updated, and status changes are typed as date/datetime fields.

Sync is incremental: Datrise uses incremental refresh of the tables behind a live connection or extract, so re-runs update only what changed. Date-partitioned facts to keep extract refresh quick. Tableau .hyper extracts snapshot data, so Datrise keeps the source tables incremental and lets you choose live vs extract.

Ideal for visual analytics and dashboards in Tableau.

Endpoints

Microsoft Advertising: Paid search and audience ads on Microsoft properties.

Tableau: Salesforce analytics platform for interactive dashboards and visual exploration.

How Microsoft Advertising entities map to Tableau

Microsoft Advertising entityTableau objectNotes
campaignsbing_ads_campaignsid PK · custom fields → flattened columns for Tableau fields
ad groupsbing_ads_ad_groupsid PK · linked to bing_ads_campaigns
keywordsbing_ads_keywordsid PK · linked to bing_ads_campaigns
spendbing_ads_spendid PK · linked to bing_ads_campaigns

FAQ

How does Datrise handle Microsoft Advertising's custom fields in Tableau?

Flexible values are stored as flattened columns for Tableau fields, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Tableau types.

How does the Microsoft Advertising to Tableau sync stay up to date?

It runs incrementally — Datrise uses incremental refresh of the tables behind a live connection or extract.

Related pipelines

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