DatriseAI-first ETL

Microsoft Advertising Mode

AI-first ETL from Microsoft Advertising into Mode. Governed entities, incremental sync, typed landing tables.

How Datrise loads Microsoft Advertising into Mode

Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Mode as warehouse tables Mode queries with SQL. Flexible or custom fields land in flattened columns for SQL and notebooks, and timestamps such as created, updated, and status changes are typed as temporal columns.

Sync is incremental: Datrise uses incremental refresh of the queried tables, so re-runs update only what changed. Date-partitioned facts for report queries. Mode runs analyst-written SQL, so Datrise lands stable, documented tables that won't break saved reports.

Ideal for SQL-first analysis with Python and R notebooks.

Endpoints

Microsoft Advertising: Paid search and audience ads on Microsoft properties.

Mode: Collaborative analytics workspace for SQL, Python, and shared reports.

How Microsoft Advertising entities map to Mode

Microsoft Advertising entityMode objectNotes
campaignsbing_ads_campaignsid PK · custom fields → flattened columns for SQL and notebooks
ad groupsbing_ads_ad_groupsid PK · linked to bing_ads_campaigns
keywordsbing_ads_keywordsid PK · linked to bing_ads_campaigns
spendbing_ads_spendid PK · linked to bing_ads_campaigns

FAQ

How does Datrise handle Microsoft Advertising's custom fields in Mode?

Flexible values are stored as flattened columns for SQL and notebooks, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Mode types.

How does the Microsoft Advertising to Mode sync stay up to date?

It runs incrementally — Datrise uses incremental refresh of the queried tables.

Related pipelines

Early access

Connect Microsoft Advertising to Mode the easy way

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