DatriseAI-first ETL

Microsoft Advertising MySQL

AI-first ETL from Microsoft Advertising into MySQL. Governed entities, incremental sync, typed landing tables.

How Datrise loads Microsoft Advertising into MySQL

Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into MySQL as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME/TIMESTAMP.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Optional RANGE partitioning by load date. MySQL collation matters for CRM text, so Datrise lands utf8mb4 to preserve emoji and non-Latin characters.

Ideal for operational reporting and app databases already standardized on MySQL.

Endpoints

Microsoft Advertising: Paid search and audience ads on Microsoft properties.

MySQL: Widely used OSS relational engine (InnoDB).

How Microsoft Advertising entities map to MySQL

Microsoft Advertising entityMySQL objectNotes
campaignsbing_ads_campaignsid PK · custom fields → JSON columns
ad groupsbing_ads_ad_groupsid PK · linked to bing_ads_campaigns
keywordsbing_ads_keywordsid PK · linked to bing_ads_campaigns
spendbing_ads_spendid PK · linked to bing_ads_campaigns

FAQ

How does Datrise handle Microsoft Advertising's custom fields in MySQL?

Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MySQL types.

How does the Microsoft Advertising to MySQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.

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