Microsoft Advertising → ClickHouse
AI-first ETL from Microsoft Advertising into ClickHouse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into ClickHouse
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into ClickHouse as a MergeTree table per source entity. Flexible or custom fields land in JSON or Map columns, and timestamps such as created, updated, and status changes are typed as DateTime64.
Sync is incremental: Datrise uses inserts into a ReplacingMergeTree keyed on stable id, so the latest version wins on merge, so re-runs update only what changed. Partition by month and order by (entity id, updated-at) for fast range scans. ClickHouse deduplicates asynchronously on merge, so Datrise uses ReplacingMergeTree and FINAL-safe queries rather than assuming immediate upserts.
Ideal for high-volume event analytics that need sub-second aggregation.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
ClickHouse: Columnar OLAP engine for fast aggregations.
How Microsoft Advertising entities map to ClickHouse
| Microsoft Advertising entity | ClickHouse object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → JSON or Map columns |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in ClickHouse?
Flexible values are stored as JSON or Map columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native ClickHouse types.
How does the Microsoft Advertising to ClickHouse sync stay up to date?
It runs incrementally — Datrise uses inserts into a ReplacingMergeTree keyed on stable id, so the latest version wins on merge.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → DuckDB
- Microsoft Advertising → Amazon Athena
- Microsoft Advertising → Amazon S3 Data Lake
- Microsoft Advertising → Azure Data Lake Storage
- Microsoft Advertising → Azure Synapse
- Microsoft Advertising → Spreadsheets
- Microsoft Advertising → Airtable
- Microsoft Advertising → CSV Files
- Microsoft Advertising → MongoDB
- Microsoft Advertising → Supabase
- Microsoft Advertising → Neon
- Microsoft Advertising → PlanetScale
Early access
Connect Microsoft Advertising to ClickHouse the easy way
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