Microsoft Advertising → Amazon Athena
AI-first ETL from Microsoft Advertising into Amazon Athena. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into Amazon Athena
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Amazon Athena as partitioned Parquet in S3 exposed as an Athena table. Flexible or custom fields land in struct/map columns in Parquet, and timestamps such as created, updated, and status changes are typed as timestamp.
Sync is incremental: Datrise uses writes new Parquet partitions and registers them in the Glue Data Catalog, so re-runs update only what changed. Hive-style partitioning by load date so Athena scans only new data. Athena bills per byte scanned and small files hurt, so Datrise compacts to right-sized Parquet rather than many tiny objects.
Ideal for serverless SQL over an S3 lake without a running warehouse.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
Amazon Athena: Serverless SQL over S3 data lake tables.
How Microsoft Advertising entities map to Amazon Athena
| Microsoft Advertising entity | Amazon Athena object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → struct/map columns in Parquet |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in Amazon Athena?
Flexible values are stored as struct/map columns in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Amazon Athena types.
How does the Microsoft Advertising to Amazon Athena sync stay up to date?
It runs incrementally — Datrise uses writes new Parquet partitions and registers them in the Glue Data Catalog.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → Amazon S3 Data Lake
- Microsoft Advertising → Azure Data Lake Storage
- Microsoft Advertising → Azure Synapse
- Microsoft Advertising → Spreadsheets
- Microsoft Advertising → Airtable
- Microsoft Advertising → CSV Files
- Microsoft Advertising → MongoDB
- Microsoft Advertising → Supabase
- Microsoft Advertising → Neon
- Microsoft Advertising → PlanetScale
- Microsoft Advertising → Amazon DynamoDB
- Microsoft Advertising → Looker
More sources for Amazon Athena
- Braintree → Amazon Athena
- Chargebee → Amazon Athena
- Customer.io → Amazon Athena
- Delighted → Amazon Athena
- Dixa → Amazon Athena
- Facebook Ads → Amazon Athena
- FullStory → Amazon Athena
- GitHub → Amazon Athena
- GitLab → Amazon Athena
- Google Drive → Amazon Athena
- Google Search Console → Amazon Athena
- Harvest → Amazon Athena
Early access
Connect Microsoft Advertising to Amazon Athena the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.