Microsoft Advertising → Looker
AI-first ETL from Microsoft Advertising into Looker. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into Looker
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Looker as governed warehouse tables with LookML-ready naming. Flexible or custom fields land in flattened columns (nested fields expanded for modeling), and timestamps such as created, updated, and status changes are typed as date/time dimension columns.
Sync is incremental: Datrise uses incremental refresh of the underlying warehouse tables Looker explores, so re-runs update only what changed. Date-partitioned fact tables for PDT performance. Looker models live in LookML on top of SQL, so Datrise lands clean, stable column names rather than churn that would break your views.
Ideal for governed, version-controlled BI on a warehouse.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
Looker: Google Cloud BI with LookML semantic models and governed dashboards.
How Microsoft Advertising entities map to Looker
| Microsoft Advertising entity | Looker object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → flattened columns (nested fields expanded for modeling) |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in Looker?
Flexible values are stored as flattened columns (nested fields expanded for modeling), so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Looker types.
How does the Microsoft Advertising to Looker sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the underlying warehouse tables Looker explores.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → Looker Studio
- Microsoft Advertising → Microsoft Power BI
- Microsoft Advertising → Tableau
- Microsoft Advertising → Apache Superset
- Microsoft Advertising → Metabase
- Microsoft Advertising → Amazon QuickSight
- Microsoft Advertising → Domo
- Microsoft Advertising → Sisense
- Microsoft Advertising → ThoughtSpot
- Microsoft Advertising → Qlik
- Microsoft Advertising → Mode
- Microsoft Advertising → Redash
Early access
Connect Microsoft Advertising to Looker the easy way
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