Microsoft Advertising → ThoughtSpot
AI-first ETL from Microsoft Advertising into ThoughtSpot. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into ThoughtSpot
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into ThoughtSpot as warehouse tables ThoughtSpot indexes for search. Flexible or custom fields land in flattened columns for searchable fields, and timestamps such as created, updated, and status changes are typed as date/time columns.
Sync is incremental: Datrise uses incremental refresh of the indexed tables, so re-runs update only what changed. Date-partitioned facts for live-query performance. ThoughtSpot search relies on clear names and relationships, so Datrise lands well-named, joinable tables.
Ideal for natural-language search analytics over a warehouse.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
ThoughtSpot: Search-driven analytics with AI-assisted insights on warehouse data.
How Microsoft Advertising entities map to ThoughtSpot
| Microsoft Advertising entity | ThoughtSpot object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → flattened columns for searchable fields |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in ThoughtSpot?
Flexible values are stored as flattened columns for searchable fields, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native ThoughtSpot types.
How does the Microsoft Advertising to ThoughtSpot sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the indexed tables.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → Qlik
- Microsoft Advertising → Mode
- Microsoft Advertising → Redash
- Microsoft Advertising → Chartio
- Microsoft Advertising → Holistics
- Microsoft Advertising → Birst
- Microsoft Advertising → GoodData
- Microsoft Advertising → Klipfolio
- Microsoft Advertising → MicroStrategy
- Microsoft Advertising → Spotfire
- Microsoft Advertising → Yellowfin
- Microsoft Advertising → PostgreSQL
More sources for ThoughtSpot
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