DatriseAI-first ETL

Microsoft Advertising Spotfire

AI-first ETL from Microsoft Advertising into Spotfire. Governed entities, incremental sync, typed landing tables.

How Datrise loads Microsoft Advertising into Spotfire

Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Spotfire as warehouse tables or in-memory data for Spotfire analyses. Flexible or custom fields land in flattened columns for visualizations, and timestamps such as created, updated, and status changes are typed as date/time columns.

Sync is incremental: Datrise uses incremental refresh of the connected tables or in-memory data, so re-runs update only what changed. Date-partitioned facts. Spotfire can load data in-memory, so Datrise keeps the backing tables incremental so analyses refresh without full reloads.

Ideal for interactive analytical visualization and data science.

Endpoints

Microsoft Advertising: Paid search and audience ads on Microsoft properties.

Spotfire: Visual analytics platform for interactive dashboards and data science workflows.

How Microsoft Advertising entities map to Spotfire

Microsoft Advertising entitySpotfire objectNotes
campaignsbing_ads_campaignsid PK · custom fields → flattened columns for visualizations
ad groupsbing_ads_ad_groupsid PK · linked to bing_ads_campaigns
keywordsbing_ads_keywordsid PK · linked to bing_ads_campaigns
spendbing_ads_spendid PK · linked to bing_ads_campaigns

FAQ

How does Datrise handle Microsoft Advertising's custom fields in Spotfire?

Flexible values are stored as flattened columns for visualizations, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Spotfire types.

How does the Microsoft Advertising to Spotfire sync stay up to date?

It runs incrementally — Datrise uses incremental refresh of the connected tables or in-memory data.

Related pipelines

Early access

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