Microsoft Advertising → Databricks SQL Warehouse
AI-first ETL from Microsoft Advertising into Databricks SQL Warehouse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into Databricks SQL Warehouse
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Databricks SQL Warehouse as a Delta Lake table per source entity. Flexible or custom fields land in VARIANT or STRUCT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP.
Sync is incremental: Datrise uses a Delta MERGE on stable id, with change history available via time travel, so re-runs update only what changed. Delta partitioning by load date with OPTIMIZE/Z-ORDER on query keys. Datrise writes Unity Catalog–governed Delta tables, so lineage and permissions are managed centrally rather than per-notebook.
Ideal for lakehouse analytics and ML feature tables on Databricks.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
Databricks SQL Warehouse: Lakehouse SQL endpoints over Delta tables.
How Microsoft Advertising entities map to Databricks SQL Warehouse
| Microsoft Advertising entity | Databricks SQL Warehouse object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → VARIANT or STRUCT columns |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in Databricks SQL Warehouse?
Flexible values are stored as VARIANT or STRUCT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Databricks SQL Warehouse types.
How does the Microsoft Advertising to Databricks SQL Warehouse sync stay up to date?
It runs incrementally — Datrise uses a Delta MERGE on stable id, with change history available via time travel.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → ClickHouse
- Microsoft Advertising → DuckDB
- Microsoft Advertising → Amazon Athena
- Microsoft Advertising → Amazon S3 Data Lake
- Microsoft Advertising → Azure Data Lake Storage
- Microsoft Advertising → Azure Synapse
- Microsoft Advertising → Spreadsheets
- Microsoft Advertising → Airtable
- Microsoft Advertising → CSV Files
- Microsoft Advertising → MongoDB
- Microsoft Advertising → Supabase
- Microsoft Advertising → Neon
More sources for Databricks SQL Warehouse
- Braintree → Databricks SQL Warehouse
- Chargebee → Databricks SQL Warehouse
- Customer.io → Databricks SQL Warehouse
- Delighted → Databricks SQL Warehouse
- Dixa → Databricks SQL Warehouse
- Facebook Ads → Databricks SQL Warehouse
- FullStory → Databricks SQL Warehouse
- GitHub → Databricks SQL Warehouse
- GitLab → Databricks SQL Warehouse
- Google Drive → Databricks SQL Warehouse
- Google Search Console → Databricks SQL Warehouse
- Harvest → Databricks SQL Warehouse
Early access
Connect Microsoft Advertising to Databricks SQL Warehouse the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.