Microsoft Advertising → Neon
AI-first ETL from Microsoft Advertising into Neon. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into Neon
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Neon as a typed table per source entity. Flexible or custom fields land in jsonb columns, and timestamps such as created, updated, and status changes are typed as timestamptz.
Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON CONFLICT DO UPDATE, so re-runs update only what changed. Optional declarative partitioning by load date. Neon separates compute from storage, so Datrise batches writes to keep autoscaling compute from cold-starting on every small change.
Ideal for serverless Postgres workloads that scale to zero between syncs.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
Neon: Serverless Postgres destination with branching and autoscaling.
How Microsoft Advertising entities map to Neon
| Microsoft Advertising entity | Neon object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → jsonb columns |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in Neon?
Flexible values are stored as jsonb columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Neon types.
How does the Microsoft Advertising to Neon sync stay up to date?
It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON CONFLICT DO UPDATE.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → PlanetScale
- Microsoft Advertising → Amazon DynamoDB
- Microsoft Advertising → Looker
- Microsoft Advertising → Looker Studio
- Microsoft Advertising → Microsoft Power BI
- Microsoft Advertising → Tableau
- Microsoft Advertising → Apache Superset
- Microsoft Advertising → Metabase
- Microsoft Advertising → Amazon QuickSight
- Microsoft Advertising → Domo
- Microsoft Advertising → Sisense
- Microsoft Advertising → ThoughtSpot
Early access
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