Microsoft Advertising → Metabase
AI-first ETL from Microsoft Advertising into Metabase. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into Metabase
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Metabase as clean SQL tables Metabase auto-discovers. Flexible or custom fields land in flattened columns for the question builder, and timestamps such as created, updated, and status changes are typed as temporal columns for trends.
Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned facts for large questions. Metabase auto-scans schemas, so Datrise uses readable table and column names so the no-code UI stays self-explanatory.
Ideal for self-serve questions and dashboards for whole teams.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
Metabase: Open-source analytics with questions, dashboards, and embedded insights.
How Microsoft Advertising entities map to Metabase
| Microsoft Advertising entity | Metabase object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → flattened columns for the question builder |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in Metabase?
Flexible values are stored as flattened columns for the question builder, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Metabase types.
How does the Microsoft Advertising to Metabase sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the connected tables.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → Amazon QuickSight
- Microsoft Advertising → Domo
- Microsoft Advertising → Sisense
- Microsoft Advertising → ThoughtSpot
- Microsoft Advertising → Qlik
- Microsoft Advertising → Mode
- Microsoft Advertising → Redash
- Microsoft Advertising → Chartio
- Microsoft Advertising → Holistics
- Microsoft Advertising → Birst
- Microsoft Advertising → GoodData
- Microsoft Advertising → Klipfolio
Early access
Connect Microsoft Advertising to Metabase the easy way
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