Facebook Ads → Metabase
AI-first ETL from Facebook Ads into Metabase. Governed entities, incremental sync, typed landing tables.
How Datrise loads Facebook Ads into Metabase
Datrise syncs Facebook Ads's campaigns, ad sets, ads, spend, and conversion metrics into Metabase as clean SQL tables Metabase auto-discovers. Flexible or custom fields land in flattened columns for the question builder, and timestamps such as created, updated, and status changes are typed as temporal columns for trends.
Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned facts for large questions. Metabase auto-scans schemas, so Datrise uses readable table and column names so the no-code UI stays self-explanatory.
Ideal for self-serve questions and dashboards for whole teams.
Endpoints
Facebook Ads: Meta paid social campaigns and performance insights.
Metabase: Open-source analytics with questions, dashboards, and embedded insights.
How Facebook Ads entities map to Metabase
| Facebook Ads entity | Metabase object | Notes |
|---|---|---|
| campaigns | facebook_ads_campaigns | id PK · custom fields → flattened columns for the question builder |
| ad sets | facebook_ads_ad_sets | id PK · linked to facebook_ads_campaigns |
| ads | facebook_ads_ads | id PK · linked to facebook_ads_campaigns |
| spend | facebook_ads_spend | id PK · linked to facebook_ads_campaigns |
FAQ
How does Datrise handle Facebook Ads's custom fields in Metabase?
Flexible values are stored as flattened columns for the question builder, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Metabase types.
How does the Facebook Ads to Metabase sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the connected tables.
Related pipelines
More destinations for Facebook Ads
Early access
Connect Facebook Ads to Metabase the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.