Microsoft Advertising → PlanetScale
AI-first ETL from Microsoft Advertising into PlanetScale. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into PlanetScale
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into PlanetScale as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME.
Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Vitess sharding by tenant or entity key for very large tables. PlanetScale disallows foreign-key constraints by default, so Datrise models relationships by stable id columns rather than enforced FKs.
Ideal for horizontally scalable MySQL apps on Vitess.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
PlanetScale: Serverless MySQL platform with safe schema workflows.
How Microsoft Advertising entities map to PlanetScale
| Microsoft Advertising entity | PlanetScale object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → JSON columns |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in PlanetScale?
Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native PlanetScale types.
How does the Microsoft Advertising to PlanetScale sync stay up to date?
It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → Amazon DynamoDB
- Microsoft Advertising → Looker
- Microsoft Advertising → Looker Studio
- Microsoft Advertising → Microsoft Power BI
- Microsoft Advertising → Tableau
- Microsoft Advertising → Apache Superset
- Microsoft Advertising → Metabase
- Microsoft Advertising → Amazon QuickSight
- Microsoft Advertising → Domo
- Microsoft Advertising → Sisense
- Microsoft Advertising → ThoughtSpot
- Microsoft Advertising → Qlik
More sources for PlanetScale
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