Microsoft Advertising → Snowflake
AI-first ETL from Microsoft Advertising into Snowflake. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into Snowflake
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.
Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.
Ideal for central analytics warehouses feeding BI and AI workloads.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
Snowflake: Cloud data warehouse with separated compute and storage.
How Microsoft Advertising entities map to Snowflake
| Microsoft Advertising entity | Snowflake object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → VARIANT columns |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in Snowflake?
Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.
How does the Microsoft Advertising to Snowflake sync stay up to date?
It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.
Related pipelines
More destinations for Microsoft Advertising
- Microsoft Advertising → Google BigQuery
- Microsoft Advertising → Amazon Redshift
- Microsoft Advertising → Databricks SQL Warehouse
- Microsoft Advertising → ClickHouse
- Microsoft Advertising → DuckDB
- Microsoft Advertising → Amazon Athena
- Microsoft Advertising → Amazon S3 Data Lake
- Microsoft Advertising → Azure Data Lake Storage
- Microsoft Advertising → Azure Synapse
- Microsoft Advertising → Spreadsheets
- Microsoft Advertising → Airtable
- Microsoft Advertising → CSV Files
Early access
Connect Microsoft Advertising to Snowflake the easy way
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