DatriseAI-first ETL

Microsoft Advertising PostgreSQL

AI-first ETL from Microsoft Advertising into PostgreSQL. Governed entities, incremental sync, typed landing tables.

How Datrise loads Microsoft Advertising into PostgreSQL

Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into PostgreSQL as a typed table per source entity. Flexible or custom fields land in jsonb columns, and timestamps such as created, updated, and status changes are typed as timestamptz.

Sync is incremental: Datrise uses a watermark on each entity's updated-at, applied with INSERT … ON CONFLICT DO UPDATE, so re-runs update only what changed. Optional declarative range partitioning by load date for high-volume tables. PostgreSQL folds unquoted identifiers to lowercase, so Datrise normalizes mixed-case source fields to snake_case.

Ideal for operational analytics and application backends that need fresh, queryable copies of your data.

Endpoints

Microsoft Advertising: Paid search and audience ads on Microsoft properties.

PostgreSQL: Open-source relational database with strong SQL and extensions.

How Microsoft Advertising entities map to PostgreSQL

Microsoft Advertising entityPostgreSQL objectNotes
campaignsbing_ads_campaignsid PK · custom fields → jsonb columns
ad groupsbing_ads_ad_groupsid PK · linked to bing_ads_campaigns
keywordsbing_ads_keywordsid PK · linked to bing_ads_campaigns
spendbing_ads_spendid PK · linked to bing_ads_campaigns

FAQ

How does Datrise handle Microsoft Advertising's custom fields in PostgreSQL?

Flexible values are stored as jsonb columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native PostgreSQL types.

How does the Microsoft Advertising to PostgreSQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on each entity's updated-at, applied with INSERT … ON CONFLICT DO UPDATE.

Related pipelines

Early access

Connect Microsoft Advertising to PostgreSQL the easy way

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