Microsoft Advertising → MicroStrategy
AI-first ETL from Microsoft Advertising into MicroStrategy. Governed entities, incremental sync, typed landing tables.
How Datrise loads Microsoft Advertising into MicroStrategy
Datrise syncs Microsoft Advertising's campaigns, ad groups, keywords, spend, and conversion metrics into MicroStrategy as warehouse tables for MicroStrategy's schema objects. Flexible or custom fields land in flattened columns, and timestamps such as created, updated, and status changes are typed as date/time dimensions.
Sync is incremental: Datrise uses incremental refresh of the warehouse tables behind attributes and metrics, so re-runs update only what changed. Date-partitioned facts. MicroStrategy maps attributes to columns, so Datrise lands stable keys and names so metrics don't break.
Ideal for large-scale enterprise reporting and governance.
Endpoints
Microsoft Advertising: Paid search and audience ads on Microsoft properties.
MicroStrategy: Enterprise BI with dossiers, governed metrics, and mobility.
How Microsoft Advertising entities map to MicroStrategy
| Microsoft Advertising entity | MicroStrategy object | Notes |
|---|---|---|
| campaigns | bing_ads_campaigns | id PK · custom fields → flattened columns |
| ad groups | bing_ads_ad_groups | id PK · linked to bing_ads_campaigns |
| keywords | bing_ads_keywords | id PK · linked to bing_ads_campaigns |
| spend | bing_ads_spend | id PK · linked to bing_ads_campaigns |
FAQ
How does Datrise handle Microsoft Advertising's custom fields in MicroStrategy?
Flexible values are stored as flattened columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MicroStrategy types.
How does the Microsoft Advertising to MicroStrategy sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the warehouse tables behind attributes and metrics.
Related pipelines
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Early access
Connect Microsoft Advertising to MicroStrategy the easy way
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