DatriseAI-first ETL

Source connector

Salesforce Marketing Cloud connector

Salesforce Marketing Cloud integration for databases, warehouses and BI tools

Enterprise email, journeys, and cross-channel messaging. Datrise captures Salesforce Marketing Cloud entities such as subscribers, data extensions, journeys, sends, email events and lists, then lands normalized and typed models for warehouse reporting, attribution, and AI workflows.

The Salesforce Marketing Cloud Engagement REST API + SOAP API, Data Extensions authenticates with OAuth 2.0, incremental runs key on _CustomObjectKey system field's modified date column, or an authored DateModified/LastUpdated column on the data extension queried via $filter.

Of the 6 objects, 5 sync as upserts keyed on the primary key and 1 as append-only streams, so each incremental run moves only what changed since the last watermark. Every object lands in its own table (for example `salesforce_marketing_cloud_subscribers`) with a schema derived from the Salesforce Marketing Cloud API rather than a flattened CSV, in any of the 43 supported destinations.

Datrise is in early access: pick a destination below to open the Salesforce Marketing Cloud pipeline page, and join the waitlist to get the Salesforce Marketing Cloud connector (CRM) with guided onboarding.

Incremental syncSchema-aware mapping43 destinations available

What Salesforce Marketing Cloud data Datrise extracts

Each object lands in its own typed table. Sync mode is derived from the object: history-style objects append, everything else upserts.

ObjectLanding tableSync mode
subscriberssalesforce_marketing_cloud_subscribersUpsert by primary key, incremental on updated-at
data extensionssalesforce_marketing_cloud_data_extensionsUpsert by primary key, incremental on updated-at
journeyssalesforce_marketing_cloud_journeysUpsert by primary key, incremental on updated-at
sendssalesforce_marketing_cloud_sendsUpsert by primary key, incremental on updated-at
email eventssalesforce_marketing_cloud_email_eventsAppend-only, incremental by timestamp
listssalesforce_marketing_cloud_listsUpsert by primary key, incremental on updated-at

Salesforce Marketing Cloud API: setup facts for the connector

Verified against the vendor documentation on 2026-09-02. Unknown values are left blank rather than guessed.

APISalesforce Marketing Cloud Engagement REST API + SOAP API, Data Extensions
AuthenticationOAuth 2.0 — Server-to-server OAuth2 client credentials grant from an Installed Package, scoped with REST/SOAP permission IDs per business unit.
Paginationpage — Data Extension row endpoints use $page and $pageSize query parameters; filtering, sorting, and paging are only supported on sendable data extensions.
Rate limitNot published
Incremental cursor_CustomObjectKey system field's modified date column, or an authored DateModified/LastUpdated column on the data extension queried via $filter — Data Extensions have no vendor-mandated modified-date column; incremental sync depends on whatever date field the business unit's data extension schema actually includes.
WebhooksYes — Event Notification Service (registered HTTPS callback subscriptions)
Bulk exportYes — Data Extension Rows (Asynchronous) API
Deletes detectableNo

Official API reference

What bites when replicating Salesforce Marketing Cloud

  • Marketing Cloud publishes no fixed numeric rate limit for the REST or SOAP APIs; instead it reactively throttles an account with HTTP 500 'Rate Limited' faults once calls are judged to be impacting system performance, per the rate-limiting guide.
  • $page/$pageSize filtering, sorting, and paging on Data Extension rows only work on sendable data extensions — non-sendable data extensions fall back to unfiltered, unsorted result sets.
  • The Event Notification Service requires your callback endpoint to respond with HTTP 200 within 30 seconds of the verification POST, or the subscription registration fails outright.
  • Data Extensions carry no built-in soft-delete or IsDeleted flag; a row removed from the extension simply disappears from subsequent reads with no audit trail unless the business unit's own schema logs it.

Compare this against every other documented API

Popular destinations for Salesforce Marketing Cloud

Choose a destination below to open the ready pipeline page.

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    Azure Data Lake Storage

    ADLS Gen2 object storage for analytics workloads.

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    Azure Synapse

    Microsoft analytics workspace with SQL pools.

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Salesforce Marketing Cloud connector FAQ

What Salesforce Marketing Cloud data does the connector extract?
6 objects: subscribers, data extensions, journeys, sends, email events and lists. Each lands in its own table with types preserved; history-style objects (1: email events) load as append-only streams.
Is the Salesforce Marketing Cloud integration incremental?
Yes. After the initial full load, every run reads only records changed since the last watermark (updated-at or event timestamp) and applies an upsert or an append depending on the object.
Where can I load Salesforce Marketing Cloud data?
Into 43 destinations: relational databases, cloud warehouses, data lakes, spreadsheets and BI tools. Each Salesforce Marketing Cloud → destination pair has its own page with the object-to-table mapping.

Related CRM sources

Other sources in the same category, each with its own connector page.

Early access

Launch your Salesforce Marketing Cloud pipeline with guided onboarding

Join the waitlist to get priority access for Salesforce Marketing Cloud integrations with guided setup, schema-aware mapping, and production-grade incremental sync.