DatriseAI-first ETL

Salesforce Marketing Cloud to Mode Integration

AI-first ETL from Salesforce Marketing Cloud into Mode. Governed entities, incremental sync, typed landing tables.

How Datrise loads Salesforce Marketing Cloud into Mode

Datrise syncs Salesforce Marketing Cloud's subscribers, data extensions, journeys, sends, email events, and lists into Mode as warehouse tables Mode queries with SQL. Flexible or custom fields land in flattened columns for SQL and notebooks, and timestamps such as created, updated, and status changes are typed as temporal columns.

Sync is incremental: Datrise uses incremental refresh of the queried tables, so re-runs update only what changed. Date-partitioned facts for report queries. Mode runs analyst-written SQL, so Datrise lands stable, documented tables that won't break saved reports.

Ideal for SQL-first analysis with Python and R notebooks.

Endpoints

Salesforce Marketing Cloud: Enterprise email, journeys, and cross-channel messaging.

Mode: Collaborative analytics workspace for SQL, Python, and shared reports.

How Salesforce Marketing Cloud entities map to Mode

Salesforce Marketing Cloud entityMode objectNotes
subscriberssalesforce_marketing_cloud_subscribersid PK · custom fields → flattened columns for SQL and notebooks
data extensionssalesforce_marketing_cloud_data_extensionsid PK · linked to salesforce_marketing_cloud_subscribers
journeyssalesforce_marketing_cloud_journeysid PK · linked to salesforce_marketing_cloud_subscribers
sendssalesforce_marketing_cloud_sendsid PK · linked to salesforce_marketing_cloud_subscribers

FAQ

How does Datrise handle Salesforce Marketing Cloud's custom fields in Mode?

Flexible values are stored as flattened columns for SQL and notebooks, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Mode types.

How does the Salesforce Marketing Cloud to Mode sync stay up to date?

It runs incrementally — Datrise uses incremental refresh of the queried tables.

Related pipelines

Early access

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