Salesforce Marketing Cloud to Supabase Integration

AI-first ETL from Salesforce Marketing Cloud into Supabase. Governed entities, incremental sync, typed landing tables.

How Datrise loads Salesforce Marketing Cloud into Supabase

Datrise syncs Salesforce Marketing Cloud's subscribers, data extensions, journeys, sends, email events, and lists into Supabase as a typed table per source entity in your Supabase Postgres. Flexible or custom fields land in jsonb columns, and timestamps such as created, updated, and status changes are typed as timestamptz.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON CONFLICT DO UPDATE, so re-runs update only what changed. Optional declarative partitioning for high-volume tables. Datrise lands into a dedicated schema and leaves row-level security to you, so synced tables don't inherit public access by accident.

Ideal for app builders who want CRM data alongside their Supabase product data.

Endpoints

Salesforce Marketing Cloud: Enterprise email, journeys, and cross-channel messaging.

Supabase: Postgres platform with auth, storage, and realtime APIs.

How Salesforce Marketing Cloud entities map to Supabase

Salesforce Marketing Cloud entity	Supabase object	Notes
subscribers	`salesforce_marketing_cloud_subscribers`	id PK · custom fields → jsonb columns
data extensions	`salesforce_marketing_cloud_data_extensions`	id PK · linked to salesforce_marketing_cloud_subscribers
journeys	`salesforce_marketing_cloud_journeys`	id PK · linked to salesforce_marketing_cloud_subscribers
sends	`salesforce_marketing_cloud_sends`	id PK · linked to salesforce_marketing_cloud_subscribers

FAQ

How does Datrise handle Salesforce Marketing Cloud's custom fields in Supabase?

Flexible values are stored as jsonb columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Supabase types.

How does the Salesforce Marketing Cloud to Supabase sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON CONFLICT DO UPDATE.

Related pipelines

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