Salesforce Marketing Cloud to Looker Studio Integration
AI-first ETL from Salesforce Marketing Cloud into Looker Studio. Governed entities, incremental sync, typed landing tables.
How Datrise loads Salesforce Marketing Cloud into Looker Studio
Datrise syncs Salesforce Marketing Cloud's subscribers, data extensions, journeys, sends, email events, and lists into Looker Studio as warehouse tables Looker Studio connects to. Flexible or custom fields land in flattened columns for chart fields, and timestamps such as created, updated, and status changes are typed as date dimension columns.
Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned tables to keep extract refresh fast. Looker Studio performs best on pre-aggregated tables, so Datrise lands tidy, report-shaped tables rather than raw API payloads.
Ideal for free, shareable dashboards on Google data sources.
Endpoints
Salesforce Marketing Cloud: Enterprise email, journeys, and cross-channel messaging.
Looker Studio: Google self-service dashboards and reporting (formerly Data Studio).
How Salesforce Marketing Cloud entities map to Looker Studio
| Salesforce Marketing Cloud entity | Looker Studio object | Notes |
|---|---|---|
| subscribers | salesforce_marketing_cloud_subscribers | id PK · custom fields → flattened columns for chart fields |
| data extensions | salesforce_marketing_cloud_data_extensions | id PK · linked to salesforce_marketing_cloud_subscribers |
| journeys | salesforce_marketing_cloud_journeys | id PK · linked to salesforce_marketing_cloud_subscribers |
| sends | salesforce_marketing_cloud_sends | id PK · linked to salesforce_marketing_cloud_subscribers |
FAQ
How does Datrise handle Salesforce Marketing Cloud's custom fields in Looker Studio?
Flexible values are stored as flattened columns for chart fields, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Looker Studio types.
How does the Salesforce Marketing Cloud to Looker Studio sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the connected tables.
Related pipelines
More destinations for Salesforce Marketing Cloud
- Salesforce Marketing Cloud → Microsoft Power BI
- Salesforce Marketing Cloud → Tableau
- Salesforce Marketing Cloud → Apache Superset
- Salesforce Marketing Cloud → Metabase
- Salesforce Marketing Cloud → Amazon QuickSight
- Salesforce Marketing Cloud → Domo
- Salesforce Marketing Cloud → Sisense
- Salesforce Marketing Cloud → ThoughtSpot
- Salesforce Marketing Cloud → Qlik
- Salesforce Marketing Cloud → Mode
- Salesforce Marketing Cloud → Redash
- Salesforce Marketing Cloud → Chartio
More sources for Looker Studio
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