DatriseAI-first ETL

Salesforce Marketing Cloud Databricks SQL Warehouse

AI-first ETL from Salesforce Marketing Cloud into Databricks SQL Warehouse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Salesforce Marketing Cloud into Databricks SQL Warehouse

Datrise syncs Salesforce Marketing Cloud's records, events, and configuration objects into Databricks SQL Warehouse as a Delta Lake table per source entity. Flexible or custom fields land in VARIANT or STRUCT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP.

Sync is incremental: Datrise uses a Delta MERGE on stable id, with change history available via time travel, so re-runs update only what changed. Delta partitioning by load date with OPTIMIZE/Z-ORDER on query keys. Datrise writes Unity Catalog–governed Delta tables, so lineage and permissions are managed centrally rather than per-notebook.

Ideal for lakehouse analytics and ML feature tables on Databricks.

Endpoints

Salesforce Marketing Cloud: SaaS or API data source for analytics and warehouse sync.

Databricks SQL Warehouse: Lakehouse SQL endpoints over Delta tables.

How Salesforce Marketing Cloud entities map to Databricks SQL Warehouse

Salesforce Marketing Cloud entityDatabricks SQL Warehouse objectNotes
recordssalesforce_marketing_cloud_recordsid PK · custom fields → VARIANT or STRUCT columns
eventssalesforce_marketing_cloud_eventsTIMESTAMP events
configuration objectssalesforce_marketing_cloud_configuration_objectsid PK · linked to salesforce_marketing_cloud_records

FAQ

How does Datrise handle Salesforce Marketing Cloud's custom fields in Databricks SQL Warehouse?

Flexible values are stored as VARIANT or STRUCT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Databricks SQL Warehouse types.

How does the Salesforce Marketing Cloud to Databricks SQL Warehouse sync stay up to date?

It runs incrementally — Datrise uses a Delta MERGE on stable id, with change history available via time travel.

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