DatriseAI-first ETL

Salesforce Marketing Cloud Azure Data Lake Storage

AI-first ETL from Salesforce Marketing Cloud into Azure Data Lake Storage. Governed entities, incremental sync, typed landing tables.

How Datrise loads Salesforce Marketing Cloud into Azure Data Lake Storage

Datrise syncs Salesforce Marketing Cloud's records, events, and configuration objects into Azure Data Lake Storage as partitioned Parquet in ADLS Gen2 per source entity. Flexible or custom fields land in nested struct/map fields in Parquet, and timestamps such as created, updated, and status changes are typed as ISO-8601 timestamp columns.

Sync is incremental: Datrise uses writes new date partitions to the container and compacts on a schedule, so re-runs update only what changed. Hive-style partitioning by load date, readable by Synapse and Databricks. ADLS hierarchical namespace makes folder layout matter, so Datrise keeps a predictable entity/date path your Azure engines mount directly.

Ideal for Azure lakehouse storage shared across Synapse and Databricks.

Endpoints

Salesforce Marketing Cloud: SaaS or API data source for analytics and warehouse sync.

Azure Data Lake Storage: ADLS Gen2 object storage for analytics workloads.

How Salesforce Marketing Cloud entities map to Azure Data Lake Storage

Salesforce Marketing Cloud entityAzure Data Lake Storage objectNotes
recordssalesforce_marketing_cloud_recordsid PK · custom fields → nested struct/map fields in Parquet
eventssalesforce_marketing_cloud_eventsISO-8601 timestamp columns events
configuration objectssalesforce_marketing_cloud_configuration_objectsid PK · linked to salesforce_marketing_cloud_records

FAQ

How does Datrise handle Salesforce Marketing Cloud's custom fields in Azure Data Lake Storage?

Flexible values are stored as nested struct/map fields in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Data Lake Storage types.

How does the Salesforce Marketing Cloud to Azure Data Lake Storage sync stay up to date?

It runs incrementally — Datrise uses writes new date partitions to the container and compacts on a schedule.

Related pipelines

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