DatriseAI-first ETL

Salesforce Marketing Cloud to Azure Data Lake Storage Integration

AI-first ETL from Salesforce Marketing Cloud into Azure Data Lake Storage. Governed entities, incremental sync, typed landing tables.

How Datrise loads Salesforce Marketing Cloud into Azure Data Lake Storage

Datrise syncs Salesforce Marketing Cloud's subscribers, data extensions, journeys, sends, email events, and lists into Azure Data Lake Storage as partitioned Parquet in ADLS Gen2 per source entity. Flexible or custom fields land in nested struct/map fields in Parquet, and timestamps such as created, updated, and status changes are typed as ISO-8601 timestamp columns.

Sync is incremental: Datrise uses writes new date partitions to the container and compacts on a schedule, so re-runs update only what changed. Hive-style partitioning by load date, readable by Synapse and Databricks. ADLS hierarchical namespace makes folder layout matter, so Datrise keeps a predictable entity/date path your Azure engines mount directly.

Ideal for Azure lakehouse storage shared across Synapse and Databricks.

Endpoints

Salesforce Marketing Cloud: Enterprise email, journeys, and cross-channel messaging.

Azure Data Lake Storage: ADLS Gen2 object storage for analytics workloads.

How Salesforce Marketing Cloud entities map to Azure Data Lake Storage

Salesforce Marketing Cloud entityAzure Data Lake Storage objectNotes
subscriberssalesforce_marketing_cloud_subscribersid PK · custom fields → nested struct/map fields in Parquet
data extensionssalesforce_marketing_cloud_data_extensionsid PK · linked to salesforce_marketing_cloud_subscribers
journeyssalesforce_marketing_cloud_journeysid PK · linked to salesforce_marketing_cloud_subscribers
sendssalesforce_marketing_cloud_sendsid PK · linked to salesforce_marketing_cloud_subscribers

FAQ

How does Datrise handle Salesforce Marketing Cloud's custom fields in Azure Data Lake Storage?

Flexible values are stored as nested struct/map fields in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Data Lake Storage types.

How does the Salesforce Marketing Cloud to Azure Data Lake Storage sync stay up to date?

It runs incrementally — Datrise uses writes new date partitions to the container and compacts on a schedule.

Related pipelines

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