Salesforce Marketing Cloud to Azure Synapse Integration
AI-first ETL from Salesforce Marketing Cloud into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Salesforce Marketing Cloud into Azure Synapse
Datrise syncs Salesforce Marketing Cloud's subscribers, data extensions, journeys, sends, email events, and lists into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Salesforce Marketing Cloud: Enterprise email, journeys, and cross-channel messaging.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Salesforce Marketing Cloud entities map to Azure Synapse
| Salesforce Marketing Cloud entity | Azure Synapse object | Notes |
|---|---|---|
| subscribers | salesforce_marketing_cloud_subscribers | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| data extensions | salesforce_marketing_cloud_data_extensions | id PK · linked to salesforce_marketing_cloud_subscribers |
| journeys | salesforce_marketing_cloud_journeys | id PK · linked to salesforce_marketing_cloud_subscribers |
| sends | salesforce_marketing_cloud_sends | id PK · linked to salesforce_marketing_cloud_subscribers |
FAQ
How does Datrise handle Salesforce Marketing Cloud's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Salesforce Marketing Cloud to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Salesforce Marketing Cloud
- Salesforce Marketing Cloud → Spreadsheets
- Salesforce Marketing Cloud → Airtable
- Salesforce Marketing Cloud → CSV Files
- Salesforce Marketing Cloud → MongoDB
- Salesforce Marketing Cloud → Supabase
- Salesforce Marketing Cloud → Neon
- Salesforce Marketing Cloud → PlanetScale
- Salesforce Marketing Cloud → Amazon DynamoDB
- Salesforce Marketing Cloud → Looker
- Salesforce Marketing Cloud → Looker Studio
- Salesforce Marketing Cloud → Microsoft Power BI
- Salesforce Marketing Cloud → Tableau
More sources for Azure Synapse
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