Selligent to Azure Synapse Integration
AI-first ETL from Selligent into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Selligent into Azure Synapse
Datrise syncs Selligent's contacts, journeys, campaigns, message events, lists, and real-time triggers into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Selligent: Enterprise cross-channel campaigns with real-time triggers.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Selligent entities map to Azure Synapse
| Selligent entity | Azure Synapse object | Notes |
|---|---|---|
| contacts | selligent_contacts | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| journeys | selligent_journeys | id PK · linked to selligent_contacts |
| campaigns | selligent_campaigns | id PK · linked to selligent_contacts |
| message events | selligent_message_events | datetime2 events |
FAQ
How does Datrise handle Selligent's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Selligent to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
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