Twitter/X Ads → Azure Synapse
AI-first ETL from Twitter/X Ads into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Twitter/X Ads into Azure Synapse
Datrise syncs Twitter/X Ads's campaign metrics, spend, engagement, and ad conversion performance into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Twitter/X Ads: Ad performance source for X campaign analytics.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Twitter/X Ads entities map to Azure Synapse
| Twitter/X Ads entity | Azure Synapse object | Notes |
|---|---|---|
| campaign metrics | twitter_x_ads_campaign_metrics | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| spend | twitter_x_ads_spend | id PK · linked to twitter_x_ads_campaign_metrics |
| engagement | twitter_x_ads_engagement | id PK · linked to twitter_x_ads_campaign_metrics |
| ad conversion performance | twitter_x_ads_ad_conversion_performance | id PK · linked to twitter_x_ads_campaign_metrics |
FAQ
How does Datrise handle Twitter/X Ads's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Twitter/X Ads to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Twitter/X Ads
- Twitter/X Ads → Spreadsheets
- Twitter/X Ads → Airtable
- Twitter/X Ads → CSV Files
- Twitter/X Ads → MongoDB
- Twitter/X Ads → Supabase
- Twitter/X Ads → Neon
- Twitter/X Ads → PlanetScale
- Twitter/X Ads → Amazon DynamoDB
- Twitter/X Ads → Looker
- Twitter/X Ads → Looker Studio
- Twitter/X Ads → Microsoft Power BI
- Twitter/X Ads → Tableau
More sources for Azure Synapse
Early access
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