Twitter/X Ads → Microsoft Power BI
AI-first ETL from Twitter/X Ads into Microsoft Power BI. Governed entities, incremental sync, typed landing tables.
How Datrise loads Twitter/X Ads into Microsoft Power BI
Datrise syncs Twitter/X Ads's campaign metrics, spend, engagement, and ad conversion performance into Microsoft Power BI as star-schema-friendly tables for an Import or DirectQuery dataset. Flexible or custom fields land in flattened columns (nested fields expanded), and timestamps such as created, updated, and status changes are typed as date/time columns with a date table.
Sync is incremental: Datrise uses incremental-refresh windows aligned to Power BI's RangeStart/RangeEnd, so re-runs update only what changed. Date-partitioned fact tables matching incremental-refresh policies. Power BI measures and relationships live in the .pbix model, so Datrise keeps the underlying tables stable and star-schema-shaped.
Ideal for Microsoft-stack self-serve reporting.
Endpoints
Twitter/X Ads: Ad performance source for X campaign analytics.
Microsoft Power BI: Microsoft business intelligence with datasets, reports, and semantic models.
How Twitter/X Ads entities map to Microsoft Power BI
| Twitter/X Ads entity | Microsoft Power BI object | Notes |
|---|---|---|
| campaign metrics | twitter_x_ads_campaign_metrics | id PK · custom fields → flattened columns (nested fields expanded) |
| spend | twitter_x_ads_spend | id PK · linked to twitter_x_ads_campaign_metrics |
| engagement | twitter_x_ads_engagement | id PK · linked to twitter_x_ads_campaign_metrics |
| ad conversion performance | twitter_x_ads_ad_conversion_performance | id PK · linked to twitter_x_ads_campaign_metrics |
FAQ
How does Datrise handle Twitter/X Ads's custom fields in Microsoft Power BI?
Flexible values are stored as flattened columns (nested fields expanded), so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft Power BI types.
How does the Twitter/X Ads to Microsoft Power BI sync stay up to date?
It runs incrementally — Datrise uses incremental-refresh windows aligned to Power BI's RangeStart/RangeEnd.
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Early access
Connect Twitter/X Ads to Microsoft Power BI the easy way
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