Twitter/X Ads → Metabase
AI-first ETL from Twitter/X Ads into Metabase. Governed entities, incremental sync, typed landing tables.
How Datrise loads Twitter/X Ads into Metabase
Datrise syncs Twitter/X Ads's campaign metrics, spend, engagement, and ad conversion performance into Metabase as clean SQL tables Metabase auto-discovers. Flexible or custom fields land in flattened columns for the question builder, and timestamps such as created, updated, and status changes are typed as temporal columns for trends.
Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned facts for large questions. Metabase auto-scans schemas, so Datrise uses readable table and column names so the no-code UI stays self-explanatory.
Ideal for self-serve questions and dashboards for whole teams.
Endpoints
Twitter/X Ads: Ad performance source for X campaign analytics.
Metabase: Open-source analytics with questions, dashboards, and embedded insights.
How Twitter/X Ads entities map to Metabase
| Twitter/X Ads entity | Metabase object | Notes |
|---|---|---|
| campaign metrics | twitter_x_ads_campaign_metrics | id PK · custom fields → flattened columns for the question builder |
| spend | twitter_x_ads_spend | id PK · linked to twitter_x_ads_campaign_metrics |
| engagement | twitter_x_ads_engagement | id PK · linked to twitter_x_ads_campaign_metrics |
| ad conversion performance | twitter_x_ads_ad_conversion_performance | id PK · linked to twitter_x_ads_campaign_metrics |
FAQ
How does Datrise handle Twitter/X Ads's custom fields in Metabase?
Flexible values are stored as flattened columns for the question builder, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Metabase types.
How does the Twitter/X Ads to Metabase sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the connected tables.
Related pipelines
More destinations for Twitter/X Ads
Early access
Connect Twitter/X Ads to Metabase the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.