Meta Ads → Metabase
AI-first ETL from Meta Ads into Metabase. Governed entities, incremental sync, typed landing tables.
How Datrise loads Meta Ads into Metabase
Datrise syncs Meta Ads's campaign spend, impressions, clicks, conversions, and audience segments into Metabase as clean SQL tables Metabase auto-discovers. Flexible or custom fields land in flattened columns for the question builder, and timestamps such as created, updated, and status changes are typed as temporal columns for trends.
Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned facts for large questions. Metabase auto-scans schemas, so Datrise uses readable table and column names so the no-code UI stays self-explanatory.
Ideal for self-serve questions and dashboards for whole teams.
Endpoints
Meta Ads: Facebook and Instagram ad source for spend and engagement.
Metabase: Open-source analytics with questions, dashboards, and embedded insights.
How Meta Ads entities map to Metabase
| Meta Ads entity | Metabase object | Notes |
|---|---|---|
| campaign spend | meta_ads_campaign_spend | id PK · custom fields → flattened columns for the question builder |
| impressions | meta_ads_impressions | id PK · linked to meta_ads_campaign_spend |
| clicks | meta_ads_clicks | id PK · linked to meta_ads_campaign_spend |
| conversions | meta_ads_conversions | id PK · linked to meta_ads_campaign_spend |
FAQ
How does Datrise handle Meta Ads's custom fields in Metabase?
Flexible values are stored as flattened columns for the question builder, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Metabase types.
How does the Meta Ads to Metabase sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the connected tables.
Related pipelines
More destinations for Meta Ads
Early access
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