Meta Ads → Azure Synapse
AI-first ETL from Meta Ads into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Meta Ads into Azure Synapse
Datrise syncs Meta Ads's campaign spend, impressions, clicks, conversions, and audience segments into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Meta Ads: Facebook and Instagram ad source for spend and engagement.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Meta Ads entities map to Azure Synapse
| Meta Ads entity | Azure Synapse object | Notes |
|---|---|---|
| campaign spend | meta_ads_campaign_spend | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| impressions | meta_ads_impressions | id PK · linked to meta_ads_campaign_spend |
| clicks | meta_ads_clicks | id PK · linked to meta_ads_campaign_spend |
| conversions | meta_ads_conversions | id PK · linked to meta_ads_campaign_spend |
FAQ
How does Datrise handle Meta Ads's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Meta Ads to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Meta Ads
More sources for Azure Synapse
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