MoEngage → Azure Synapse
AI-first ETL from MoEngage into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads MoEngage into Azure Synapse
Datrise syncs MoEngage's engagement events, campaign performance, and retention behavior signals into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
MoEngage: Customer engagement source for campaigns and retention metrics.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How MoEngage entities map to Azure Synapse
| MoEngage entity | Azure Synapse object | Notes |
|---|---|---|
| engagement events | moengage_engagement_events | datetime2 events |
| campaign performance | moengage_campaign_performance | id PK · linked to moengage_engagement_events |
| retention behavior signals | moengage_retention_behavior_signals | id PK · linked to moengage_engagement_events |
FAQ
How does Datrise handle MoEngage's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the MoEngage to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
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