Attio → Azure Synapse
AI-first ETL from Attio into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Attio into Azure Synapse
Datrise syncs Attio's objects, lists, records, notes, and relationship workflows into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Attio: Modern CRM source for relationship and pipeline data.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Attio entities map to Azure Synapse
| Attio entity | Azure Synapse object | Notes |
|---|---|---|
| objects | attio_objects | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| lists | attio_lists | id PK · linked to attio_objects |
| records | attio_records | id PK · linked to attio_objects |
| notes | attio_notes | id PK · linked to attio_objects |
FAQ
How does Datrise handle Attio's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Attio to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
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