Twitter/X Ads → Looker
AI-first ETL from Twitter/X Ads into Looker. Governed entities, incremental sync, typed landing tables.
How Datrise loads Twitter/X Ads into Looker
Datrise syncs Twitter/X Ads's campaign metrics, spend, engagement, and ad conversion performance into Looker as governed warehouse tables with LookML-ready naming. Flexible or custom fields land in flattened columns (nested fields expanded for modeling), and timestamps such as created, updated, and status changes are typed as date/time dimension columns.
Sync is incremental: Datrise uses incremental refresh of the underlying warehouse tables Looker explores, so re-runs update only what changed. Date-partitioned fact tables for PDT performance. Looker models live in LookML on top of SQL, so Datrise lands clean, stable column names rather than churn that would break your views.
Ideal for governed, version-controlled BI on a warehouse.
Endpoints
Twitter/X Ads: Ad performance source for X campaign analytics.
Looker: Google Cloud BI with LookML semantic models and governed dashboards.
How Twitter/X Ads entities map to Looker
| Twitter/X Ads entity | Looker object | Notes |
|---|---|---|
| campaign metrics | twitter_x_ads_campaign_metrics | id PK · custom fields → flattened columns (nested fields expanded for modeling) |
| spend | twitter_x_ads_spend | id PK · linked to twitter_x_ads_campaign_metrics |
| engagement | twitter_x_ads_engagement | id PK · linked to twitter_x_ads_campaign_metrics |
| ad conversion performance | twitter_x_ads_ad_conversion_performance | id PK · linked to twitter_x_ads_campaign_metrics |
FAQ
How does Datrise handle Twitter/X Ads's custom fields in Looker?
Flexible values are stored as flattened columns (nested fields expanded for modeling), so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Looker types.
How does the Twitter/X Ads to Looker sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the underlying warehouse tables Looker explores.
Related pipelines
More destinations for Twitter/X Ads
- Twitter/X Ads → Looker Studio
- Twitter/X Ads → Microsoft Power BI
- Twitter/X Ads → Tableau
- Twitter/X Ads → Apache Superset
- Twitter/X Ads → Metabase
- Twitter/X Ads → Amazon QuickSight
- Twitter/X Ads → Domo
- Twitter/X Ads → Sisense
- Twitter/X Ads → ThoughtSpot
- Twitter/X Ads → Qlik
- Twitter/X Ads → Mode
- Twitter/X Ads → Redash
Early access
Connect Twitter/X Ads to Looker the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.