DatriseAI-first ETL

Twitter/X Ads PlanetScale

AI-first ETL from Twitter/X Ads into PlanetScale. Governed entities, incremental sync, typed landing tables.

How Datrise loads Twitter/X Ads into PlanetScale

Datrise syncs Twitter/X Ads's campaign metrics, spend, engagement, and ad conversion performance into PlanetScale as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Vitess sharding by tenant or entity key for very large tables. PlanetScale disallows foreign-key constraints by default, so Datrise models relationships by stable id columns rather than enforced FKs.

Ideal for horizontally scalable MySQL apps on Vitess.

Endpoints

Twitter/X Ads: Ad performance source for X campaign analytics.

PlanetScale: Serverless MySQL platform with safe schema workflows.

How Twitter/X Ads entities map to PlanetScale

Twitter/X Ads entityPlanetScale objectNotes
campaign metricstwitter_x_ads_campaign_metricsid PK · custom fields → JSON columns
spendtwitter_x_ads_spendid PK · linked to twitter_x_ads_campaign_metrics
engagementtwitter_x_ads_engagementid PK · linked to twitter_x_ads_campaign_metrics
ad conversion performancetwitter_x_ads_ad_conversion_performanceid PK · linked to twitter_x_ads_campaign_metrics

FAQ

How does Datrise handle Twitter/X Ads's custom fields in PlanetScale?

Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native PlanetScale types.

How does the Twitter/X Ads to PlanetScale sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.

Related pipelines

Early access

Connect Twitter/X Ads to PlanetScale the easy way

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