Google Ads → Metabase
AI-first ETL from Google Ads into Metabase. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Ads into Metabase
Datrise syncs Google Ads's campaigns, ad groups, spend, clicks, conversions, and attribution signals into Metabase as clean SQL tables Metabase auto-discovers. Flexible or custom fields land in flattened columns for the question builder, and timestamps such as created, updated, and status changes are typed as temporal columns for trends.
Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned facts for large questions. Metabase auto-scans schemas, so Datrise uses readable table and column names so the no-code UI stays self-explanatory.
Ideal for self-serve questions and dashboards for whole teams.
Endpoints
Google Ads: Paid media source for campaign and conversion metrics.
Metabase: Open-source analytics with questions, dashboards, and embedded insights.
How Google Ads entities map to Metabase
| Google Ads entity | Metabase object | Notes |
|---|---|---|
| campaigns | google_ads_campaigns | id PK · custom fields → flattened columns for the question builder |
| ad groups | google_ads_ad_groups | id PK · linked to google_ads_campaigns |
| spend | google_ads_spend | id PK · linked to google_ads_campaigns |
| clicks | google_ads_clicks | id PK · linked to google_ads_campaigns |
FAQ
How does Datrise handle Google Ads's custom fields in Metabase?
Flexible values are stored as flattened columns for the question builder, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Metabase types.
How does the Google Ads to Metabase sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the connected tables.
Related pipelines
More destinations for Google Ads
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