Google Ads → Qlik
AI-first ETL from Google Ads into Qlik. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Ads into Qlik
Datrise syncs Google Ads's campaigns, ad groups, spend, clicks, conversions, and attribution signals into Qlik as tables loaded into Qlik's associative engine (often via QVD). Flexible or custom fields land in flattened columns for the data model, and timestamps such as created, updated, and status changes are typed as date/time fields.
Sync is incremental: Datrise uses incremental QVD loads merged on stable id, so re-runs update only what changed. QVD files per entity and load date. Qlik's associative model joins on identically named fields, so Datrise standardizes key names so associations link correctly.
Ideal for associative, in-memory exploration in Qlik Sense.
Endpoints
Google Ads: Paid media source for campaign and conversion metrics.
Qlik: Associative analytics with Qlik Sense apps and governed data models.
How Google Ads entities map to Qlik
| Google Ads entity | Qlik object | Notes |
|---|---|---|
| campaigns | google_ads_campaigns | id PK · custom fields → flattened columns for the data model |
| ad groups | google_ads_ad_groups | id PK · linked to google_ads_campaigns |
| spend | google_ads_spend | id PK · linked to google_ads_campaigns |
| clicks | google_ads_clicks | id PK · linked to google_ads_campaigns |
FAQ
How does Datrise handle Google Ads's custom fields in Qlik?
Flexible values are stored as flattened columns for the data model, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Qlik types.
How does the Google Ads to Qlik sync stay up to date?
It runs incrementally — Datrise uses incremental QVD loads merged on stable id.
Related pipelines
More destinations for Google Ads
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