Google Ads → MicroStrategy
AI-first ETL from Google Ads into MicroStrategy. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Ads into MicroStrategy
Datrise syncs Google Ads's campaigns, ad groups, spend, clicks, conversions, and attribution signals into MicroStrategy as warehouse tables for MicroStrategy's schema objects. Flexible or custom fields land in flattened columns, and timestamps such as created, updated, and status changes are typed as date/time dimensions.
Sync is incremental: Datrise uses incremental refresh of the warehouse tables behind attributes and metrics, so re-runs update only what changed. Date-partitioned facts. MicroStrategy maps attributes to columns, so Datrise lands stable keys and names so metrics don't break.
Ideal for large-scale enterprise reporting and governance.
Endpoints
Google Ads: Paid media source for campaign and conversion metrics.
MicroStrategy: Enterprise BI with dossiers, governed metrics, and mobility.
How Google Ads entities map to MicroStrategy
| Google Ads entity | MicroStrategy object | Notes |
|---|---|---|
| campaigns | google_ads_campaigns | id PK · custom fields → flattened columns |
| ad groups | google_ads_ad_groups | id PK · linked to google_ads_campaigns |
| spend | google_ads_spend | id PK · linked to google_ads_campaigns |
| clicks | google_ads_clicks | id PK · linked to google_ads_campaigns |
FAQ
How does Datrise handle Google Ads's custom fields in MicroStrategy?
Flexible values are stored as flattened columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MicroStrategy types.
How does the Google Ads to MicroStrategy sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the warehouse tables behind attributes and metrics.
Related pipelines
More destinations for Google Ads
- Google Ads → Spotfire
- Google Ads → Yellowfin
- Google Ads → PostgreSQL
- Google Ads → MySQL
- Google Ads → Microsoft SQL Server
- Google Ads → Oracle Database
- Google Ads → Snowflake
- Google Ads → Google BigQuery
- Google Ads → Amazon Redshift
- Google Ads → Databricks SQL Warehouse
- Google Ads → ClickHouse
- Google Ads → DuckDB
More sources for MicroStrategy
Early access
Connect Google Ads to MicroStrategy the easy way
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