Google Ads → Snowflake
AI-first ETL from Google Ads into Snowflake. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Ads into Snowflake
Datrise syncs Google Ads's campaigns, ad groups, spend, clicks, conversions, and attribution signals into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.
Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.
Ideal for central analytics warehouses feeding BI and AI workloads.
Endpoints
Google Ads: Paid media source for campaign and conversion metrics.
Snowflake: Cloud data warehouse with separated compute and storage.
How Google Ads entities map to Snowflake
| Google Ads entity | Snowflake object | Notes |
|---|---|---|
| campaigns | google_ads_campaigns | id PK · custom fields → VARIANT columns |
| ad groups | google_ads_ad_groups | id PK · linked to google_ads_campaigns |
| spend | google_ads_spend | id PK · linked to google_ads_campaigns |
| clicks | google_ads_clicks | id PK · linked to google_ads_campaigns |
FAQ
How does Datrise handle Google Ads's custom fields in Snowflake?
Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.
How does the Google Ads to Snowflake sync stay up to date?
It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.
Related pipelines
More destinations for Google Ads
- Google Ads → Google BigQuery
- Google Ads → Amazon Redshift
- Google Ads → Databricks SQL Warehouse
- Google Ads → ClickHouse
- Google Ads → DuckDB
- Google Ads → Amazon Athena
- Google Ads → Amazon S3 Data Lake
- Google Ads → Azure Data Lake Storage
- Google Ads → Azure Synapse
- Google Ads → Spreadsheets
- Google Ads → Airtable
- Google Ads → CSV Files
Early access
Connect Google Ads to Snowflake the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.