Google Analytics → Metabase
AI-first ETL from Google Analytics into Metabase. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Analytics into Metabase
Datrise syncs Google Analytics's sessions, events, channels, conversions, and behavior cohorts into Metabase as clean SQL tables Metabase auto-discovers. Flexible or custom fields land in flattened columns for the question builder, and timestamps such as created, updated, and status changes are typed as temporal columns for trends.
Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned facts for large questions. Metabase auto-scans schemas, so Datrise uses readable table and column names so the no-code UI stays self-explanatory.
Ideal for self-serve questions and dashboards for whole teams.
Endpoints
Google Analytics: Web and product analytics for behavior and traffic insights.
Metabase: Open-source analytics with questions, dashboards, and embedded insights.
How Google Analytics entities map to Metabase
| Google Analytics entity | Metabase object | Notes |
|---|---|---|
| sessions | google_analytics_sessions | id PK · custom fields → flattened columns for the question builder |
| events | google_analytics_events | temporal columns for trends events |
| channels | google_analytics_channels | id PK · linked to google_analytics_sessions |
| conversions | google_analytics_conversions | id PK · linked to google_analytics_sessions |
FAQ
How does Datrise handle Google Analytics's custom fields in Metabase?
Flexible values are stored as flattened columns for the question builder, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Metabase types.
How does the Google Analytics to Metabase sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the connected tables.
Related pipelines
More destinations for Google Analytics
- Google Analytics → Amazon QuickSight
- Google Analytics → Domo
- Google Analytics → Sisense
- Google Analytics → ThoughtSpot
- Google Analytics → Qlik
- Google Analytics → Mode
- Google Analytics → Redash
- Google Analytics → Chartio
- Google Analytics → Holistics
- Google Analytics → Birst
- Google Analytics → GoodData
- Google Analytics → Klipfolio
Early access
Connect Google Analytics to Metabase the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.