Google Ads → ThoughtSpot
AI-first ETL from Google Ads into ThoughtSpot. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Ads into ThoughtSpot
Datrise syncs Google Ads's campaigns, ad groups, spend, clicks, conversions, and attribution signals into ThoughtSpot as warehouse tables ThoughtSpot indexes for search. Flexible or custom fields land in flattened columns for searchable fields, and timestamps such as created, updated, and status changes are typed as date/time columns.
Sync is incremental: Datrise uses incremental refresh of the indexed tables, so re-runs update only what changed. Date-partitioned facts for live-query performance. ThoughtSpot search relies on clear names and relationships, so Datrise lands well-named, joinable tables.
Ideal for natural-language search analytics over a warehouse.
Endpoints
Google Ads: Paid media source for campaign and conversion metrics.
ThoughtSpot: Search-driven analytics with AI-assisted insights on warehouse data.
How Google Ads entities map to ThoughtSpot
| Google Ads entity | ThoughtSpot object | Notes |
|---|---|---|
| campaigns | google_ads_campaigns | id PK · custom fields → flattened columns for searchable fields |
| ad groups | google_ads_ad_groups | id PK · linked to google_ads_campaigns |
| spend | google_ads_spend | id PK · linked to google_ads_campaigns |
| clicks | google_ads_clicks | id PK · linked to google_ads_campaigns |
FAQ
How does Datrise handle Google Ads's custom fields in ThoughtSpot?
Flexible values are stored as flattened columns for searchable fields, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native ThoughtSpot types.
How does the Google Ads to ThoughtSpot sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the indexed tables.
Related pipelines
More destinations for Google Ads
More sources for ThoughtSpot
Early access
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