Taboola to PostgreSQL Integration
AI-first ETL from Taboola into PostgreSQL. Governed entities, incremental sync, typed landing tables.
How Datrise loads Taboola into PostgreSQL
Datrise syncs Taboola's campaigns, campaign items, sites, spend, clicks, and conversions into PostgreSQL as a typed table per source entity. Flexible or custom fields land in jsonb columns, and timestamps such as created, updated, and status changes are typed as timestamptz.
Sync is incremental: Datrise uses a watermark on each entity's updated-at, applied with INSERT … ON CONFLICT DO UPDATE, so re-runs update only what changed. Optional declarative range partitioning by load date for high-volume tables. PostgreSQL folds unquoted identifiers to lowercase, so Datrise normalizes mixed-case source fields to snake_case.
Ideal for operational analytics and application backends that need fresh, queryable copies of your data.
Endpoints
Taboola: Content recommendation and native advertising.
PostgreSQL: Open-source relational database with strong SQL and extensions.
How Taboola entities map to PostgreSQL
| Taboola entity | PostgreSQL object | Notes |
|---|---|---|
| campaigns | taboola_campaigns | id PK · custom fields → jsonb columns |
| campaign items | taboola_campaign_items | id PK · linked to taboola_campaigns |
| sites | taboola_sites | id PK · linked to taboola_campaigns |
| spend | taboola_spend | id PK · linked to taboola_campaigns |
FAQ
How does Datrise handle Taboola's custom fields in PostgreSQL?
Flexible values are stored as jsonb columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native PostgreSQL types.
How does the Taboola to PostgreSQL sync stay up to date?
It runs incrementally — Datrise uses a watermark on each entity's updated-at, applied with INSERT … ON CONFLICT DO UPDATE.
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