Taboola to MySQL Integration

How Datrise loads Taboola into MySQL

Datrise syncs Taboola's campaigns, campaign items, sites, spend, clicks, and conversions into MySQL as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME/TIMESTAMP.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Optional RANGE partitioning by load date. MySQL collation matters for CRM text, so Datrise lands utf8mb4 to preserve emoji and non-Latin characters.

Ideal for operational reporting and app databases already standardized on MySQL.

Endpoints

Taboola: Content recommendation and native advertising.

MySQL: Widely used OSS relational engine (InnoDB).

How Taboola entities map to MySQL

Taboola entity	MySQL object	Notes
campaigns	`taboola_campaigns`	id PK · custom fields → JSON columns
campaign items	`taboola_campaign_items`	id PK · linked to taboola_campaigns
sites	`taboola_sites`	id PK · linked to taboola_campaigns
spend	`taboola_spend`	id PK · linked to taboola_campaigns

FAQ

How does Datrise handle Taboola's custom fields in MySQL?

Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MySQL types.

How does the Taboola to MySQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.

Related pipelines

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