Taboola to Azure Synapse Integration
AI-first ETL from Taboola into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Taboola into Azure Synapse
Datrise syncs Taboola's campaigns, campaign items, sites, spend, clicks, and conversions into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Taboola: Content recommendation and native advertising.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Taboola entities map to Azure Synapse
| Taboola entity | Azure Synapse object | Notes |
|---|---|---|
| campaigns | taboola_campaigns | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| campaign items | taboola_campaign_items | id PK · linked to taboola_campaigns |
| sites | taboola_sites | id PK · linked to taboola_campaigns |
| spend | taboola_spend | id PK · linked to taboola_campaigns |
FAQ
How does Datrise handle Taboola's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Taboola to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
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