Taboola to Databricks SQL Warehouse Integration
AI-first ETL from Taboola into Databricks SQL Warehouse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Taboola into Databricks SQL Warehouse
Datrise syncs Taboola's campaigns, campaign items, sites, spend, clicks, and conversions into Databricks SQL Warehouse as a Delta Lake table per source entity. Flexible or custom fields land in VARIANT or STRUCT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP.
Sync is incremental: Datrise uses a Delta MERGE on stable id, with change history available via time travel, so re-runs update only what changed. Delta partitioning by load date with OPTIMIZE/Z-ORDER on query keys. Datrise writes Unity Catalog–governed Delta tables, so lineage and permissions are managed centrally rather than per-notebook.
Ideal for lakehouse analytics and ML feature tables on Databricks.
Endpoints
Taboola: Content recommendation and native advertising.
Databricks SQL Warehouse: Lakehouse SQL endpoints over Delta tables.
How Taboola entities map to Databricks SQL Warehouse
| Taboola entity | Databricks SQL Warehouse object | Notes |
|---|---|---|
| campaigns | taboola_campaigns | id PK · custom fields → VARIANT or STRUCT columns |
| campaign items | taboola_campaign_items | id PK · linked to taboola_campaigns |
| sites | taboola_sites | id PK · linked to taboola_campaigns |
| spend | taboola_spend | id PK · linked to taboola_campaigns |
FAQ
How does Datrise handle Taboola's custom fields in Databricks SQL Warehouse?
Flexible values are stored as VARIANT or STRUCT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Databricks SQL Warehouse types.
How does the Taboola to Databricks SQL Warehouse sync stay up to date?
It runs incrementally — Datrise uses a Delta MERGE on stable id, with change history available via time travel.
Related pipelines
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Early access
Connect Taboola to Databricks SQL Warehouse the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.