Taboola to Snowflake Integration
AI-first ETL from Taboola into Snowflake. Governed entities, incremental sync, typed landing tables.
How Datrise loads Taboola into Snowflake
Datrise syncs Taboola's campaigns, campaign items, sites, spend, clicks, and conversions into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.
Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.
Ideal for central analytics warehouses feeding BI and AI workloads.
Endpoints
Taboola: Content recommendation and native advertising.
Snowflake: Cloud data warehouse with separated compute and storage.
How Taboola entities map to Snowflake
| Taboola entity | Snowflake object | Notes |
|---|---|---|
| campaigns | taboola_campaigns | id PK · custom fields → VARIANT columns |
| campaign items | taboola_campaign_items | id PK · linked to taboola_campaigns |
| sites | taboola_sites | id PK · linked to taboola_campaigns |
| spend | taboola_spend | id PK · linked to taboola_campaigns |
FAQ
How does Datrise handle Taboola's custom fields in Snowflake?
Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.
How does the Taboola to Snowflake sync stay up to date?
It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.
Related pipelines
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