Taboola to Amazon Redshift Integration
AI-first ETL from Taboola into Amazon Redshift. Governed entities, incremental sync, typed landing tables.
How Datrise loads Taboola into Amazon Redshift
Datrise syncs Taboola's campaigns, campaign items, sites, spend, clicks, and conversions into Amazon Redshift as a typed table per source entity. Flexible or custom fields land in SUPER columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMPTZ.
Sync is incremental: Datrise uses COPY from staged files, then a delete-and-insert merge on stable id, so re-runs update only what changed. A DISTKEY on the join id and a SORTKEY on the load timestamp. Redshift performance hinges on dist/sort keys, so Datrise picks them from your entity ids and sync timestamps rather than defaulting to EVEN distribution.
Ideal for AWS-native warehouses already using the Redshift ecosystem.
Endpoints
Taboola: Content recommendation and native advertising.
Amazon Redshift: AWS petabyte-scale warehouse with Spectrum.
How Taboola entities map to Amazon Redshift
| Taboola entity | Amazon Redshift object | Notes |
|---|---|---|
| campaigns | taboola_campaigns | id PK · custom fields → SUPER columns |
| campaign items | taboola_campaign_items | id PK · linked to taboola_campaigns |
| sites | taboola_sites | id PK · linked to taboola_campaigns |
| spend | taboola_spend | id PK · linked to taboola_campaigns |
FAQ
How does Datrise handle Taboola's custom fields in Amazon Redshift?
Flexible values are stored as SUPER columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Amazon Redshift types.
How does the Taboola to Amazon Redshift sync stay up to date?
It runs incrementally — Datrise uses COPY from staged files, then a delete-and-insert merge on stable id.
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Early access
Connect Taboola to Amazon Redshift the easy way
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