Google Analytics → Azure Synapse
AI-first ETL from Google Analytics into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Analytics into Azure Synapse
Datrise syncs Google Analytics's sessions, events, channels, conversions, and behavior cohorts into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Google Analytics: Web and product analytics for behavior and traffic insights.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Google Analytics entities map to Azure Synapse
| Google Analytics entity | Azure Synapse object | Notes |
|---|---|---|
| sessions | google_analytics_sessions | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| events | google_analytics_events | datetime2 events |
| channels | google_analytics_channels | id PK · linked to google_analytics_sessions |
| conversions | google_analytics_conversions | id PK · linked to google_analytics_sessions |
FAQ
How does Datrise handle Google Analytics's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Google Analytics to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Google Analytics
- Google Analytics → Spreadsheets
- Google Analytics → Airtable
- Google Analytics → CSV Files
- Google Analytics → MongoDB
- Google Analytics → Supabase
- Google Analytics → Neon
- Google Analytics → PlanetScale
- Google Analytics → Amazon DynamoDB
- Google Analytics → Looker
- Google Analytics → Looker Studio
- Google Analytics → Microsoft Power BI
- Google Analytics → Tableau
More sources for Azure Synapse
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