Allbound → Azure Synapse
AI-first ETL from Allbound into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Allbound into Azure Synapse
Datrise syncs Allbound's contacts, accounts, deals, activities, and lifecycle events into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Allbound: Partner relationship management for channels and co-sell motions.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Allbound entities map to Azure Synapse
| Allbound entity | Azure Synapse object | Notes |
|---|---|---|
| contacts | allbound_contacts | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| accounts | allbound_accounts | id PK · linked to allbound_contacts |
| deals | allbound_deals | id PK · linked to allbound_contacts |
| activities | allbound_activities | datetime2 events |
FAQ
How does Datrise handle Allbound's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Allbound to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
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Early access
Connect Allbound to Azure Synapse the easy way
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